About Replika

Ten years ago, we built the world's first AI companion - before LLMs, before ChatGPT, and before anyone knew what AI could be.

What started as a way to patch a hole in our hearts became something unexpected: a catalyst. Millions of people told us Replika helped them reconnect with the world. They texted that old friend. They picked up that forgotten hobby. They took that walk around town. While today's tech keeps people scrolling, we discovered AIs can push us outward, if we let them.

Now we're being reborn with a new vision: the first AI with heart, for making the most out of life. Gentle nudges to meet friends when you're feeling shy. Ideas for exploring new places when it's easier to stay home. Daily conversation about whatever moves you - ballet, philosophy, aliens, or gossip - at 2am when no one else is awake. We're not building an AI to validate or pacify. We're building something modeled after the relationships that transform us. Someone who asks the right questions at the right time. Someone who helps you look inward, and pushes you outward. We've been featured in TED Talks, Stanford and Harvard studies, the Lex Fridman podcast, because 40M+ people connect with Replika in a deeply human way. And we're just getting started.

About the role

We're rebuilding Replika from scratch. New app, new brand, new everything. We want to grow super big or die trying, and we need someone as crazy as us to make that happen.

This isn't a traditional marketing role. We're not looking for someone who runs campaigns from a dashboard or talks about "brand pillars." We need someone who lives in the feeds, knows what's about to blow up before it does, and can turn a product launch into a cultural moment. Someone who's done the impossible before and wants to do it again.

If you've made things go viral, if you understand why the internet loves what it loves, if you're ready to risk it all alongside a team that's betting everything on this... we should talk.

Responsibilities

• Own our social presence and make it genuinely compelling - not corporate, not cringe.

• Build and nurture relationships with creators, influencers, and tastemakers who align with our brand.

• Create viral moments around product launches, features, and company milestones.

• Drive organic buzz that gets people talking - on X, TikTok, Reddit, Discord, and wherever our users hang out.

• Work closely with leadership to shape brand voice and positioning.

• Experiment constantly - test hooks, formats, and channels until something catches fire.

Requirements

• You've made things go viral - repeatedly, not by accident - and you understand why

• 1-3 years in growth, marketing, or a founder role at a consumer startup that punched above its weight

• Deep fluency in internet culture and an instinct for what spreads

• Hands-on and resourceful - you'll write posts, engage directly, and slide into DMs yourself

• Excellent taste and communication bold without being tone-deaf

Nice to Have

• You've been a founder or early employee at a breakout consumer company.

• Experience building hype around fundraising or major company announcements.

• You've grown a personal following or community from scratch.

• Experience with AI products, gaming communities, or emotionally engaging consumer apps.

Why Join Us?

• Competitive compensation.

• Flexible job schedule and generous vacation policy.

• Unlimited access to the latest AI coding assistants.

• No corporate bs.

• Direct impact on millions of worldwide users within months.

• Push the boundaries of applied AI in a consumer setting.

• Fully remote.